“Before the pandemic I was in the very lucky position of not needing to market School of Booze because bookings came by people finding us online due to our search engine optimisation being good, through repeat business from existing clients, and through word of mouth. The courses are aimed at people who work in hospitality, and drinks marketing and retail, as well as anyone who wants to learn more about their favourite drink.
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Jane, 58, who lives in Brighton, said: “I decided to start to offer events and training online, and to make School of Booze as pandemic proof as I could I needed something else so I developed an e-learning platform where people can download beer, cider, and wine knowledge courses which supply comprehensive introductory knowledge in bite-size pieces.
Jane is an accredited ‘pommelier’ (a cider sommelier) and beer sommelier and has won several top awards for her in-depth industry knowledge.īut over lockdown her business could not operate as usual, so she decided to offer her training events and e-learning online.
Jane Peyton launched her drinks business called School of Booze in 2008 offering in-person corporate events industry training. It’s very interesting that for some, they had that time to focus, offering them an opportunity almost for a second career later in life.” “What’s happened as a result of that is that most of those businesses have continued to grow and expand on that work they put in over the pandemic. Many of those firms were looking for help to move their existing business online so people could access their products or services more easily. According to the latest Enterprise Nation Small Business Barometer, more than half of the business owners using the digital support platform were in their 40s, 50s and 60s.Įmma Jones, CBE, founder and CEO of Enterprise Nation, said: “We saw a huge demand for business support across the age groups over lockdown. The Amazon Small Business Accelerator, powered by small business network and business support provider Enterprise Nation, supported thousands of start-ups and existing business owners to make a digital shift over the pandemic and beyond. That’s also true of older, more established firms with owners that might not be considered digital natives, quite the reverse. Business owners that turned to the digital world over lockdown have continued to see their online business grow and become increasingly important, despite the ability to return to the old way of doing business.
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